The 100 Club Saved by Converse

added 14 February 2011 at 10.46

The shoe maker has been confirmed as the iconic venue's new partner....

The club's owner Jeff Horton has told Xfm he is "absolutely thrilled" by the union.

As previously reported the Oxford Street music venue faced closure by Christmas because of rising running costs.

The announcement led to an outcry in the music industry - with the likes of Sir Paul McCartney, Liam Gallagher and Mani from Primal Scream all backing a campaign to save it.

Xfm was exclusively told at the end of 2010 that the club was in talks with various sponsors.

Speaking to us this morning Jeff said fans shouldn't expect any 'The Converse 100 Club' style logos - the venue is remaining 100 percent independent - the brand just "wanted to give us a hand".

In a statement the label said:

"We at Converse are very excited about our new partnership with the legendary 100 Club in London. Converse’s commitment to being a catalyst for creativity is at the heart of the brand and we are dedicated to championing and supporting artists, fans, the music scene, venues and the experience. Converse and the 100 Club both share a love for music and this partnership is a great opportunity to reunite the 100 Club with a generation who experienced history inside its walls, as well as introduce it to a new generation with a vow to bring the best in music to its legendary stage."

LISTEN TO XFM'S INTERVIEW WITH OWNER JEFF HORTON HERE