Xfm New Music Award 2010 Winner Named!
Who won the prestigious prize....? All is revealed here.
Xfm has announced that The xx has won its highly prestigious Xfm New Music Award for their debut album 'xx'.
Thousands of Xfm listeners voted online at xfm.co.uk for their favourite UK debut album from last year. The ten finalists were then judged by a panel of leading musicians and industry experts who chose 'xx' as The Best British Debut Album Of 2009. The xx beat stiff competition from other bands and artists such as Florence and The Machine, La Roux, Mumford And Sons and White Lies to scoop the third Xfm New Music Award.
Oliver Sim from The xx said: “It’s a big honour. We’re on tour with Florence at the moment and I’m a huge fan of hers and I’d seen the people that we were up against. There’s going to be a big celebration, it’s a huge honour.” Speaking about the album, Oliver admitted, “We did this album for ourselves. We wrote these songs thinking no-one else would hear them.”
This year’s judging panel included Xfm’s Dave Berry, John Kennedy and Clint Boon, as well as Carl Barat from Dirty Pretty Things/The Libertines, Tom Smith from Editors, The Charlatans’ Tim Burgess, plus Tom Clarke, lead singer of The Enemy, who won Xfm’s first ever New Music Award for 2007.
They were also joined by industry producers and experts such as John Leckie who produced legendary albums by bands such as The Stone Roses and Radiohead, along with Ben Cardew of Music Week, MTV’s Digital Media Director David Morgendorff and Xfm listener and voter Madeleine Weinert.
Speaking of the winning album, Tom Smith of Editors said, "It's true originality, something you've not really heard before, it's not linked to sales, it's not linked to critical acclaim, it's something you'll come back to again and again and again. For whatever reason, they're resonating with critics and fans, which is good."
Listen to the Tom Smith interview here
Meanwhile, former winner Tom Clarke of The Enemy claimed: "I came down here to go all out for Florence, because she owned 2009. But I think the right decision was probably reached. It's not the obvious one.
That was the bit that swung it for me, the moment that John Leckie mentioned the record had soul. Because most people in the room and most people that buy music would want their record to be real. Florence is amazing and has had so many big tunes this year, but she'll probably win absolutely everything else anyway."
Listen to the Tom Clarke interview here
Listen to the Carl Barat interview here
The voting was held at XO in Belsize Park, North London - for more information, see www.rickerrestaurants.com/xo
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comments
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And so i watch you from afar should have one! their album is awesome!
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look, well done xx, but god man, at the end of the day florence and the machine are the best. They were the ones who shoulda won. ur good,ok, so well done. But it shoudnt hav been u who won. it shoulda been florence. THEY ARE THE BEST, NOT U. (no offence ment)
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Mumford and Sons was my favourite to win this award or White Lies but well done to The XX despite I don't know who they are, somehow.
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should have been BOMBAY BICYCLE CLUB!!!!! should have, should have, should have, why? because the record's beautiful, innovative and relentlessly excellent and you can dance to it!? - and very much agree with a comment above that XX weren't played that much on xfm (albeit) until recently - and would add to that that La Roux, Little Boots and others weren't played AT ALL and still aren't on xfm! Why?! (they aren't my faves but you should play them, listeners put them in NMA top ten didn't they!!)
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i think Mumford and Sons should have won. Their album is AMAZING!
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What happened to The Band Of Skulls.!!. I cant get enough of them.
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well the fact that ' former winner Tom Clarke of The Enemy' can even be uttered says it all. 2010 belongs to mumford x
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The XX are phenomanal and the best album of that type since Massive Attacks Mezzanine. Completely derserved. Ive loved that album for the last 3 months, however never heard Clint Boon mention them once and until recently just started playing them. I listen to Clint everyday on the way back from work on the bus and sometimes he can be bit 'Mancist'
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YAY!
Oh my gosh, I'm soo happy who I voted for won!
And they are my new favourite band.
Love at first listen, amazingly beautiful album. ♥ ♥ ♥ ♥ ♥ -
I don't agree with the result. Editors will be forgotten in a few years wheras Florence and the Machine will not.
I'm sure I know at least 10 people with better taste in music than your so called "Experts" ;)
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