Weezer Unveil YouTube 'Barrage'
The band takes over cult channels to promote new album 'Hurley'...
Weezer are appearing in cult channels across the website as part of a publicity stunt for 'Hurley' which is released today (September 14).
According to mashable.com the band have created a 'barrage' of videos which will appear across viral channels throughout today.
Fred, Ray William Johnson, Auto-Tune the News, Key of Awesome, Real Annoying Orange, Hot For Words, Onision, Keep The Heat, MysteryGuitarMan, StSandersMisc (Kiss Shreds), Tay Zonday, Magic Hugs and Dave Days are all reportedly taking part.
"We always like to think of new ways to get the word out to people when we have a new record," lead singer Rivers Cuomo told Mashable, "There's something about the YouTube - people they have a similar energy to what we're doing [I feel like] there's a lot of creativity there. And they're doing it for the right reasons They've pulled their audiences the hard way."
You can see the sneak peak of behind the scenes at the YouTube invasion below:
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