Record Company Didn't Like 'Seven Nation Army' Says Jack White

added 30 March 2010 at 22.00

The White Stripes classic almost didn't make it as a single...

Jack White has been telling Xfm about how difficult it is for artists to choose the right single to release... and how the White Stripes classic 'Seven Nation Army' almost didn't make it onto Seven Inch Vinyl.

The star was talking to Steve Harris on the O2 Evening Show about the new Dead Weather album, 'Sea Of Cowards' and which would be the lead single.

"It's a compelling idea, thinking about singles," explained Jack. "Nobody knows. Record labels don't know, artists don't really know most of the time. I can think back to when 'Elephant' came out I wanted to put 'Seven Nation Army' out as a single. The label in England and the label in America both didn't want to.

"They wanted to put 'There's No Room For You Here'... Can you imagine not putting 'Seven Nation Army' out as a single?!"

However, with the release of The Dead Weather's latest single, 'Die By The Drop', it was the other way round. "People just flipped out when they heard it," says Jack. "I thought... really? I just don't know. The tables were turned, I thought I'll listen to you this time!"

Listen to part 1 of the interview here

Listen to part 2 of the interview here

Listen to part 3 of the interview here

Tagged as The White Stripes, The Dead Weather, Albums, audio, Gossip