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The Koreans 'How Does It Feel?'
X-posure favourites and bright new hopes The Koreans release their debut single this week - frontman Brent Newman talks us through the old skool promo.
The Koreans 'How Does It Feel?' [Dial-Up] [Broadband]
"It's basically us playing live at the Mean Fiddler in London, as part of the In The City showcase - just live shots of us playing 'How Does It Feel', synced up with the song. What you see is what you get kind of thing. No tricks.
"It was actually the director's idea to include some other footage, a guy called Dan Fernback, he's an aquaintance through Lenny Frankie the producer, who produced 'How Does It Feel', it was his idea to go round Soho and catch footage of us loading into the gig, leaving and just hanging out between soundchecks and before the gig itself. It was never really designed to be a proper video-video, like an MTV-type video. It was just an idea to get a live gig down on tape.
"We recorded the track down at Jacob's studios in Surrey with Lenny Frankie and I think Dan was down there with another band, in studio 2 maybe. For some reason he was down there and he knows Lenny. He stopped by, he was really impressed with the track and said 'Look, I'd like to come down and shoot a video of your next gig'. He's done a few pretty cool little promos for a few other indie bands, mainly American ones I think, he's done a lot of stuff over there. In fact when we played at CMJ in New York back in October, we took the footage out there with us as a means of showing people who couldn't come to the CMJ what we were about. It's a pretty good representation, obviously there're a few things it misses - the actual live audio I suppose and all the excitement of that. But it's pretty good, really. It seems to do all the right things.
"Promo videos aren't a bad thing at all, they're a visual way of expressing exactly what you want to say in the song. We've always from day one been into videos, even when we were doing little demos in our bedrooms we were syncing them to videos. There's a guy called Mike Maloney who's done a few tracks for us before - we used to live with him actually, the whole band lived in a big house and he was in there too - he was our kind of music video director. He did a lot of promo stuff, lo-fi things really. I think we'll probably be working with him again actually but he was a bit busy when we did 'How Does It Feel'. It's definately the right thing to do, to put music with visuals, if you get it right it really improves the listening experience.
"We'd like to use the web a bit more in the future - obviously MTV's very limited, you can only really do your singles as videos for MTV or whoever to play. We're currently recording our first album down here in the Arch and we've been batting around the idea of maybe making a DVD of the album, a video for each song kind of thing. It's a really important part of the process."
The Koreans 'How Does It Feel?' [Dial-Up] [Broadband]
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